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Personal, 2020

Brand Identity, Strategy, Art Direction

ALOKITA

A studio dedicated to the art of still life photography

Alokita is a still-life photography studio that turns everyday objects into visual poetry. By focusing on the silent stories within lifeless items, Alokita crafts unique and captivating images. Every photo is a masterpiece, blending visual appeal with deep meaning. The name "Alokita," which means "lighted" or "enlightened" in Hindi, highlights the studio's mission to reveal beauty in the ordinary. ​ My goal for the brand was to showcase how still-life photography can uncover hidden tales in common things. By stirring emotions and sparking thoughts, I aimed to create a studio experience that goes beyond just looks, finding beauty and meaning in every image.

This project was featured on World Brand Design Society​

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