ALOKITA
Alokita is a still-life photography studio that turns everyday objects into visual poetry. By focusing on the silent stories within lifeless items, Alokita crafts unique and captivating images. Every photo is a masterpiece, blending visual appeal with deep meaning. The name "Alokita," which means "lighted" or "enlightened" in Hindi, highlights the studio's mission to reveal beauty in the ordinary. My goal for the brand was to showcase how still-life photography can uncover hidden tales in common things. By stirring emotions and sparking thoughts, I aimed to create a studio experience that goes beyond just looks, finding beauty and meaning in every image. This project was featured on World Brand Design Society
field: Brand Identity, Strategy, Art Direction
project: Personal, 2020
The Ask:
To craft a distinctive brand and visual identity for Alokita, a studio dedicated to the art of still life photography. The goal was to elevate the brand’s aesthetic while encapsulating its unique voice in the realm of visual poetry, ensuring it stands out in a saturated market.
The Spirit:
Creating a brand identity requires an intimate understanding of its core values. Alokita embodies a commitment to capturing the unspoken beauty in everyday objects. The aim was to weave this ethos into a cohesive visual narrative that speaks of elegance and creativity. The challenge lay in developing a visual identity that not only reflected the artistry of still life photography but also resonated emotionally with its audience. Every photograph and branding element was meticulously crafted to embody the delicate interplay between light and shadow, capturing the essence of each subject while maintaining a contemporary aesthetic.
Goals:
The objective was to build a strong and memorable brand identity for Alokita that seamlessly blended artistry with accessibility. Instead of rushing to create visuals, time was invested in exploring the brand's narrative, ensuring that every element resonated with its mission to illuminate ordinary objects. The aim was to foster a recognizable and versatile identity that conveys sophistication, creativity, and a deep appreciation for the beauty of the mundane.
Approach:
Alokita thrives at the intersection of art and narrative. The foundational principles of the brand were maintained while infusing it with a fresh, contemporary perspective. The result was a visual language that balances elegant simplicity with intricate detail, reflecting Alokita’s dedication to transforming still life into captivating stories. Each design choice was made with intention, emphasizing the studio's ability to evoke emotion through carefully curated imagery.
Deliverables:
A comprehensive brand strategy, a versatile visual identity system, and detailed guidelines were developed to ensure consistency across all platforms. This included a curated portfolio of signature still life compositions and a cohesive color palette that reflects the studio's essence. Concepts were also tested across various media, adapting them in real time to create visually compelling content that resonates with audiences while staying true to Alokita’s artistic vision.
"The identity captures the expansiveness of contemporary image culture and the diverse perspectives through which photographers shape our understanding of the world."
"Calm, introspective, and poetic. The tone reflects the studio’s goal of uncovering hidden tales within lifeless objects."
"The design framework has been expanded to encompass publications and promotional materials, the digital design of the website, as well as a cohesive system of signage and environmental graphics."
