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Personal, 2020
Brand Identity, Strategy, Art Direction
ALOKITA
A studio dedicated to the art of still life photography
Alokita is a still-life photography studio that turns everyday objects into visual poetry. By focusing on the silent stories within lifeless items, Alokita crafts unique and captivating images. Every photo is a masterpiece, blending visual appeal with deep meaning. The name "Alokita," which means "lighted" or "enlightened" in Hindi, highlights the studio's mission to reveal beauty in the ordinary. My goal for the brand was to showcase how still-life photography can uncover hidden tales in common things. By stirring emotions and sparking thoughts, I aimed to create a studio experience that goes beyond just looks, finding beauty and meaning in every image.
This project was featured on World Brand Design Society
"The identity captures the expansiveness of contemporary image culture and the diverse perspectives through which photographers shape our understanding of the world."
"Calm, introspective, and poetic. The tone reflects the studio’s goal of uncovering hidden tales within lifeless objects."
"The design framework has been expanded to encompass publications and promotional materials, the digital design of the website, as well as a cohesive system of signage and environmental graphics."
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