BLAZE
Blaze is a sunstick product designed for Gen Z users who prioritize convenience and inclusivity. It provides on-the-go sun protection in three variants: In-flight, Adventures, and Beachside, specifically formulated for brown skin tones in India. The design approach embraces diversity, ensuring the product reflects the varying lifestyles, environments, and cultural nuances of Gen Z while maintaining a gender-neutral branding and portable format.
This project was featured on World Brand Design Society
field: Packaging Design, Brand Identity Design, 3D Design
project: Academic, National Institute of Fashion Technology 2023
The Ask:
The goal of Blaze was to create a vibrant visual identity that reflects the audacity and energy of GenZ and changemakers. The challenge was to design a product that goes beyond being just a marketplace, becoming a playground for self-expression. It required blending strategic precision with an experimental design ethos—delivering something fun, fast, and future-focused. The mission was clear: build a identity that resonates with a generation unwilling to be confined.
The Spirit:
The creation of Blaze required a deep understanding of a generation that values individuality, cultural nuance, and effortless self-care. The brand was designed to reflect Gen Z’s fluid lifestyles across different environments—whether flying to new destinations, exploring the outdoors, or relaxing by the beach. The challenge was to craft a product that felt as bold and versatile as its users while remaining simple and effective. Every aspect of the brand was intentionally designed to embody freedom, fun, and functionality, all wrapped into a compact sunstick.
Goals:
The goal behind Blaze was to go beyond conventional skincare by delivering a product that aligned with the needs of a generation that prizes authenticity and practicality. With three variants—In-flight, Adventures, and Beachside—Blaze aimed to reflect different facets of Gen Z’s everyday experiences. The team focused on creating a product that wasn’t just about sun protection but also about self-expression, offering a sunstick that was adaptable, portable, and reflective of their cultural and lifestyle relevance.
Approach:
The design of Blaze was rooted in fluidity and versatility, mirroring the dynamic lives of its audience. From formulation to packaging, the team leaned into minimalist aesthetics without sacrificing vibrancy, ensuring that each variant stood out while maintaining brand cohesion. The gender-neutral branding was a deliberate choice to align with Gen Z’s rejection of traditional beauty norms. Every detail—whether in shape, feel, or messaging—was rigorously tested to ensure that Blaze fit effortlessly into everyday life, whether tossed in a backpack or used mid-adventure.
Deliverables:
A complete brand strategy, from product design to visual identity, ensuring every touchpoint resonated with Gen Z users. A comprehensive content plan was implemented across social platforms, where the product was introduced with creative campaigns that captured the spontaneity and energy of its audience. Blaze isn't just a sunstick; it’s a lifestyle accessory, created to protect, empower, and accompany the next generation wherever they go.
