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Personal, 2023

Packaging Design, Brand Identity Design, 3D Design

BLAZE

Reflects the audacity and energy of GenZ and change-makers

Blaze is a sunstick product designed for Gen Z users who prioritize convenience and inclusivity. It provides on-the-go sun protection in three variants: In-flight, Adventures, and Beachside, specifically formulated for brown skin tones in India. The design approach embraces diversity, ensuring the product reflects the varying lifestyles, environments, and cultural nuances of Gen Z while maintaining a gender-neutral branding and portable format. 

This project was featured on World Brand Design Society

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