Great Magazine
of Timepieces

Some of the work I contributed to the Great Magazine of Timepieces, India. In this role, I wore many hats—serving as a design innovator, conceptualizer, interpreter, and director. It wasn't merely about conveying information; it provided a platform for personal artistic expression within the expansive and intricate realm of watches.

Collaborating with renowned brands such as Rolex, Cartier, Tiffany & Co., TAG Heuer, Jacob & Co., Gucci, Van Cleef & Arpels, Bottega Veneta, Rimowa, Montblanc, Zenith, Jaeger-LeCoultre, and more, I thoroughly enjoyed crafting these pieces!

My Role

2D/3D Illustration, Layout, and Art Direction

Year of Completion

2022-2024

Print isn't Dead

Brief: Design in a way that is elegant, refined, and meticulously crafted, mirroring the sophistication and quality associated with luxury watches.

Fundamentally Strong

Mastering the intricate dance of magazine creation demanded finesse in juggling structure, tempo, and content, all while skillfully sidestepping eleventh-hour chaos. I started as a newbie but now proudly call myself an InDesign wizard, crafting more than 600 pages for five big issues. Each article has its unique style, thanks to the great team of designers whom I've had the chance to collaborate with. Developing a structured layout and an efficient workflow, I thoroughly enjoyed the process of bringing a publication to life and getting it ready for print.

Telling a story

In this article, Amrita Lall shares the stories behind the world's most charming, oddly shaped watches and what is so timeless about them. Creating these stamp-like collages was the most fun!

Unify but differentiate

Designing, directing, and curating the Portfolio and Style section of the magazine was the highlight of my job. Each spread was like a love letter to design itself, exploring endless possibilities, finding new workflows, experimenting with software, building worlds around products, and crafting products around themes was a thrilling experience.

Introducing new mediums

Born from the idea of an exciting fusion of creativity and innovation in the watchmaking industry, especially with new materials, 'In High Spirits' explores the magazine's first women-centric, festive feature. My idea was to delve into embracing vibrant, warm, and quirky styles set against the backdrop of Lady GMT, presented through a series of 3D illustrations.

Building Narratives

The mixed media collage originates from a whimsical and humorous perspective on the unconventional placement of watches on our bodies. The prominent visuals playfully satirize the notion, prompting the question: Why limit it to the wrist?

Pathways

It's like having one story but two roads to stroll down. Imagine it as if the tale itself is playing dress-up, switching between styles like it's got a split personality. Take, for instance, this article where the author comments on legendary watchmakers making a grand return in the horology word.

Research Drived

Unveiling the watch world's hottest trends at Watches and Wonders Geneva 2023 and 2024, we planned on ditching the text reports, armed ourselves with data visualization, and transformed data from 186 watches into a sleek radar chart. Now, at a glance, you can decode the in-vogue metals, sizes, dial colors, and the top watches ruling the charts.

Crafting for the Website

Elevating the allure, history, and emotion in the discourse of watchmaking was at the heart of my work at GMT. The synergy in this creative journey holds immense importance, as the craft blossoms through the written word. It was fueled by dynamic dialogues with the author and a resilient manuscript that spurred me to tackle my work with a holistic perspective.