MONIN MEMORIES

 

MONIN UK sought to engage the vibrant Gen Z demographic in and around London by reimagining its syrup offerings. Tasked with developing a fresh product category, I conceived Monin Memories—a Mixology Kit designed to evoke unforgettable experiences. This project transcended traditional design, weaving together sleek packaging, interactive elements, a playful game, and a thoughtfully curated recipe booklet. Beyond aesthetics, the strategy encompassed marketing, sales, and after-sales support, ensuring a seamless and immersive brand journey at every customer touchpoint, transforming the way UK audiences interact with the MONIN brand.

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field: Brand Strategy, Product Development and Design, Campaign Design

project: Acedemic, Politecnico di Milano, 2022