REIGN
Reign celebrates Ayurveda's wisdom by merging ancient traditions with modern skincare science for radiant skin. The brand's commitment to purity, authenticity, and efficacy sets it apart. It aims to be a trusted ally on the journey to healthy, glowing skin. The packaging design features interconnected bulbous structures, symbolizing energy and vitality, with a yellow hue representing turmeric's potency. It seamlessly blends tradition and modernity, embodying the brand's ethos. The minimalist labelling hierarchy enhances clarity. This project was featured on Packaging of the World
field: Packaging Design, Logo, Art Direction
project: Academic, National Institute of Fashion Technology, 2022
The Ask:
To create an innovative packaging design for Reign, a brand that honors the time-honored principles of Ayurveda while seamlessly integrating modern skincare science. Their mission was to encapsulate the brand's essence of purity and holistic beauty in a visually compelling way.
The Spirit:
Reign embodies a philosophy of balance, authenticity, and nourishment that goes beyond surface beauty. The team aimed to delve deep into the brand's ethos, reflecting its commitment to natural ingredients and the well-being of its customers. The design challenge was to create a packaging solution that communicates the harmonious blend of tradition and innovation. They sought to capture the intricate beauty of Ayurvedic practices while ensuring that the packaging remains modern, elegant, and inviting.
Goals:
The objective was to develop packaging that not only showcases Reign’s products but also tells a story of interconnectedness and vitality. The team aimed for a design that resonates with consumers seeking natural skincare solutions, promoting a sense of wellness and inner glow. By emphasizing the brand's commitment to authenticity and efficacy, they sought to create a lasting impression that fosters trust and loyalty.
Approach:
Reign's packaging draws inspiration from the interconnectedness found in nature, represented through elegant, bulbous motifs that evoke energy and life. The team utilized a warm yellow palette, reflective of turmeric—the heart of Reign’s formulations—to symbolize vitality and strength. The design combines an organic flow with geometric precision, offering a modern twist while honoring Ayurvedic roots. This juxtaposition creates a visual rhythm that engages and invites consumers to explore the product range.
Deliverables:
A comprehensive packaging solution, including multiple designs for various product lines, each harmonizing with Reign's overall aesthetic. Detailed brand guidelines were crafted to maintain visual consistency across all touchpoints, ensuring that every interaction with the packaging reinforces the brand’s commitment to holistic beauty and wellness. Additionally, promotional materials were developed that aligned with the packaging, effectively communicating Reign’s message across digital and retail environments.
"Skincare, like beauty, is a journey—Reign's begins with the perfect blend of tradition and innovation."
