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Academic, National Institute of Fashion Technology, 2022
Packaging Design, Logo, Art Direction
REIGN
Honouring the principles of Ayurveda while seamlessly integrating modern skincare science.
Reign celebrates Ayurveda's wisdom by merging ancient traditions with modern skincare science for radiant skin. The brand's commitment to purity, authenticity, and efficacy sets it apart. It aims to be a trusted ally on the journey to healthy, glowing skin. The packaging design features interconnected bulbous structures, symbolizing energy and vitality, with a yellow hue representing turmeric's potency. It seamlessly blends tradition and modernity, embodying the brand's ethos. The minimalist labelling hierarchy enhances clarity.
This project was featured on Packaging of the World
"Skincare, like beauty, is a journey—Reign's begins with the perfect blend of tradition and innovation."
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