
YAAD
This academic project, part of the Design Innovation course, challenged us to identify a design management problem and develop a sustainable growth solution for a design entrepreneur. We aimed to address the rising concern women face when traveling solo—feeling unsafe due to physiological and psychological threats, the unpredictability of solo trips, and increased vulnerability to scams. The final outcome? A creative business template for a safer, more empowering solo travel experience.
field: Design Innovation, Brand Identity and Visual Design, Research, Brand Strategy, UI/UX
project: Academic, National Institute of Fashion Technology, 2023
collaborators:
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Research: Srujan Unavane, Sucharita Mule, Steven Harris, Rajrupa Biswas
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Visual Design: Srujan Unavane, Steven Harris
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Business Innovation and Brand Design: Rajrupa Biswas
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UI/UX: Sucharita Mule































