Academic, National Institute of Fashion Technology, 2023

Design Innovation, Brand Identity and Visual Design, Research, Brand Strategy, UI/UX

YAAD

Design Innovation for Solo Women Travellers 

This academic project, part of the Design Innovation course, challenged us to identify a design management problem and develop a sustainable growth solution for a design entrepreneur. We aimed to address the rising concern women face when traveling solo feeling unsafe due to physiological and psychological threats, the unpredictability of solo trips, and increased vulnerability to scams. The final outcome? A creative business template for a safer, more empowering solo travel experience.

This project was done as part of the Design Innovation Course | National Institute of Fashion Technology
Collaborators: Srujan Unavane | Steven Harris | Sucharita Mule